![]() ![]() There is no collateral benefit when you hand over as much as 50% extra to Sony for their innovative cost-saving technology. Sony lenses are not cheaper, nor wider in range of choice or sources of supply, than Nikon or Canon. By then the A99 may have fallen to £2195. ![]() In practice the UK Sony price of the A99 fell from £2499 to £2299 in the first two months on sale the D600 fell from £1955 to £1495 in the same period (WEX dealer figures) and on that basis we can expect the see the Canon fall to £1395 in early 2013. Out there we find Canon’s lightweight travel-friendly full frame 6D appearing at £900 lower launch street price (UK) with both that essential built-in GPS and the marketable function of WiFi, and Nikon’s almost comparable D600 officially at a £500 lower RRP, and a street price match for the Canon. ![]() In fact the A99 has just as many buttons (it is only missing a SteadyShot switch and the selector round the AE lock button for metering method – this is no longer as important with the 99 doing its metering directly from the imaging sensor). The construction is similar as the strap lugs fitted through the outer skin into the solid magnesium chassis indicate.įrom the rear, the 900 looks somehow more complex because of the left-hand button array. There is no longer any need for the largest glass prism of any modern DSLR, the power switch has moved to Nikon position round the shutter release, lines are rounded off. The Alpha 99 has as many external physical controls as any predecessor and will make traditional users happy.Ĭompare the Alpha 900 and the Alpha 99 – despite apparently very different designs, they share many points and clearly come from the same gene pool. The promise of the SLT design, and Sony’s move away from flapping mirrors and optical prisms with their associated collimation and alignment, was one of reduced manufacturing cost and more competitive product.Īlong with this, we should remember Sony’s 2006 statement that external mechanical controls, switches and buttons would be reduced on future models for the same reason. The launch of and initial reaction to Sony’s Alpha 99 has been spoiled, for many, by the overpricing of the camera generally and to a greater degree in some key markets. ![]()
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